A.S.O carries out its carbon footprints® on the GCI platform
In 2021, A.S.O chose GCI to assess the carbon footprint of its events, starting with the Tour de France. Convinced by our precise solution and our ability to support them in their low-carbon strategy, A.S.O has continued its collaboration for other major events, including the Schneider Electric Marathon de Paris, the Dakar, the Lacoste Ladies Open de France, the Tour de France Femmes with Zwift...
employees of ASO, a subsidiary of Groupe Amaury
events organized in 36 countries.
ktCO2e emitted for the total activity of the Tour de France in 2021.
Amaury Sport Organisation
⚙️ Business sector:
Sports events
🗓️ Year of the last Tour de France GHG assessment:
2021
🌿 Largestgreenhouse gas emissions item:
Travel
🎯 S cope of analysis:
Scopes 1/2/3
Context
In 2021, Amaury Sport Organisation (A.S.O) joined Global Climate Initiatives (GCI), with the aim of once again calculating the carbon footprint of its iconic event, the Tour de France. Looking for a sustainable, easy-to-use solution to develop their low-carbon strategy, A.S.O called on our team.
Convinced by the accuracy of our solution, the wealth of information provided on the three scopes, and the ability to easily manage their low-carbon strategy, A.S.O has decided to continue working with GCI.
The team also undertook GHG emissions assessments for other major events, including the Schneider Electric Marathon de Paris, the Dakar Rally, the Adidas 10K Paris, the Garmin Triathlon Paris, the Lacoste Ladies Open de France and 12 other sporting events.
Company presentation
Amaury Sport Organisation is a creator and organizer of leading international sporting events. Specializing in off-stadium events, it has in-house expertise in all aspects of organizing, publicizing and marketing sporting competitions.
A.S.O. organizes 250 days of competition a year for 100 events in 36 countries.
It is present in 4 sporting universes, including :
- in cycling - the Tour de France,
- at mechanical sports - the Dakar Rally,
- for general public events - the Schneider Electric Marathon de Paris,
- in golf - the Lacoste Ladies Open de France.
Interview with Gaëtan COUREUL, CSR Project Manager
Why did you decide to embark on a low-carbon transition?
A.S.O organizes its events throughout France and abroad. As a tenant of the spaces it uses, it is essential for A.S.O. to take care of its environment, and this requires a low-carbon strategy. The low-carbon strategy enables us to structure the areas for improvement and reduction that our events need to implement.
What are the key results of your carbon footprint®?
Our carbon footprints show that the biggest impacts of our events are linked to spectator and participant travel, as we organize popular "off-stadium" competitions.
Do you think decarbonizing your organization will improve its competitiveness?
We wish to continue to strive towards an increasingly eco-responsible organization, without denying the nature of our events, in particular their itinerant and popular nature. We are convinced that carbon footprints and the resulting decarbonization plans can enable us to continue to raise the profile of our events and thus improve their competitiveness, by involving our stakeholders (partners, local authorities, participants, the general public), who are increasingly demanding in this respect.
Why choose the GCI platform?
The GCI platform enables us to effectively manage our carbon footprints. Thanks to this platform, we can open the hood of our events, understand the main carbon emissions and reduce our GHG emissions in an organized and structured way.
With GCI, we have a precise analysis of our emissions.