Natural Grass is supported by GCI in carrying out its first GHG assessment.

Natural Grass, Europe's leading turfgrass manufacturer, is committed to the low-carbon transition with its innovative Aquaflow technology, which optimizes water use and eliminates phytosanitary products. To take this approach a step further, the company has chosen to be supported by Global Climate Initiatives in order to structure and accelerate its environmental commitment.
NATURAL GRASS

employees at Natural Grass.

tCO2e emitted for total activity in 2023.

%

reduction in relative GHG emissions by 2027.

Natural Grass

naturalgrass.com

⚙️ Business sector:
Greentech, Sport & Construction

🗓️ Year of GHG assessment:
2023

🌿 Largest greenhouse gas emissions item:
Raw materials

🎯 S cope of analysis:
Scopes 1/2/3

Context

Faced with the challenges of climate change and the growing demands of sustainability, Natural Grass has adopted a proactive approach by integrating an ambitious low-carbon strategy. Convinced of the importance of taking action, the company decided to structure its approach by carrying out its first greenhouse gas emissions assessment.

To achieve this, Natural Grass called on GCI's carbon experts, as part of a Diag Décarbon'Action. Thanks to a fluid and constructive collaboration, facilitated by effective communication between the teams, this diagnosis enabled them to identify the levers for action and lay the foundations for a concrete low-carbon strategy adapted to their challenges.

Company presentation

Natural Grass is the European leader in the construction and maintenance of top-quality lawns. Natural Grass innovates with a technology called aquaflow, designed to eliminate all water wastage and move towards 0 phyto.

Interview with Marlène PIVARD, Marketing & Communication Manager

Marlène PIVARD

Why did you decide to embark on a low-carbon transition?

Natural Grass is resolutely committed to the low-carbon transition, guided by strong management conviction and a constant concern to set an example. This commitment is based on a scientific and innovative approach, designed to meet the challenges of global warming while preserving optimal conditions for sporting activities. It is also in line with our desire to anticipate regulatory changes and support our partners towards more sustainable and responsible solutions.

What are the results of your collaboration with GCI?

Working with GCI was a key step for Natural Grass, enabling us to carry out our first carbon assessment. This work forms an essential basis for gaining a better understanding of our emissions and identifying levers for action. Thanks to this analysis, we can now define a structured strategy to reduce our carbon footprint in the short, medium and long term, while aligning our actions with our environmental ambitions.

How has this approach been presented and received by your teams? your management? your suppliers? your partners?

This approach has been very well received by all our stakeholders. Teams and management have seen it as an opportunity to structure our actions in favor of the ecological transition, while our suppliers and partners have welcomed this initiative, which is part of a dynamic of shared responsibility and continuous improvement.

What are your priorities for 2025-2026?

  • Use of recycled and recyclable materials to reduce environmental footprint
  • Optimization of construction resources to limit material consumption
  • Implementing a sustainable mobility policy to reduce the carbon impact of business travel
  • Improved logistics strategies with optimized delivery to intervention sites
  • Promoting the re-use of materials to limit waste and encourage the circular economy

Would you recommend GCI for support in carrying out a corporate GHG assessment and climate strategy, and why?

Yes, we would recommend GCI for a carbon audit. The collaboration was fluid and constructive, thanks to effective communication between their teams and ours, which enabled the project to be carried out under optimum conditions.

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