Carbon footprint, let's start the positive initiatives of tomorrow
🎬 Interview with Anne-Sophie Vezine, Associate General Manager of Quertix
Can you introduce yourself and your activity?
My name is Anne-Sophie Vezine. I am the Associate General Manager of Quertix, a project we launched in 2021.
Quertix is a positive economy gas pedal. Our mission, if I can sum it up for Quertix, is to help companies work for a better world, and for consumers to encourage them to do so.
Today we realized that there was a real lack of transparency and readability for consumers and that we needed to give people confidence to help them consume better. What we decided to create with my partner Frédéric Chauvat is an impact score, the nutri-score of ESG criteria. Our ambition with Quertix is to help consumers make better choices and also to help companies move more easily towards a positive economy.
What does the carbon footprint contribute to a company's CSR strategy?
For me, the carbon footprint is the first step for companies to apply corrective actions and start positive initiatives for tomorrow. It is essential to have a picture of one's carbon emissions to be able to know what actions to take first.
When we talk about impact, there are different ways to enter, and for me, the starting point and the first step to take as a company is to know the balance of its carbon emissions.
Why did you choose the GCI platform?
Today, with Quertix, we are in a real process of democratization of the impact. This is the project we are carrying, this is the ambition we have. All the experience we've created is really rooted in this approach. In fact, the partnership with GCI was for us a partnership of choice. I would even say a natural partnership. We have a common DNA, common values. And that's what brought us together.
All these concepts around impact, around CSR, around the carbon footprint, we need to popularize them to get as many companies on board as possible. I think that was GCI's objective two years ago when the company was created. It's also the goal of Quertix today. I think those are the values that brought us together in this partnership.
In this process of democratizing impact, for us GCI is the most obvious partner. Because GCI offers a platform that is completely dematerialized, a simple, affordable, autonomous experience. For us, it was obvious that the GCI experience should be integrated into the Quertix experience.
What advice do you give to entrepreneurs to succeed in their carbon footprint?
I would already say that the carbon footprint is the starting point to have an impact tomorrow. If you also want to ensure the sustainability of your company, because soon you will have the duty to apply corrective actions and positive decisions for the survival of your company and the sustainability of your company. So this is the starting point. Indeed, I think that future generations will thank him for having done his carbon assessment and for having applied his actions for a better world.
